Stopping Fraud with a Simple Selfie – How Candour did it

In today’s world, technology evolves rapidly. Everything is turning into a digital form, and there’s many good reasons for that. Digitalization of services and processes can make them significantly more accessible, faster and cheaper. However, this rapid evolution also exposes these systems to emerging threats such as fraud and deepfakes.  

People are finding smarter ways to tackle these threats — from advanced fraud detection to stronger identity verification. Today’s systems can confirm a person’s identity through a video-based verification process. The user has to move the camera closer and further from their face, or turn their head as prompted. That way the system can verify that they are who they claim to be.   

There’s a common belief in the market that video-based verification is the fastest and most secure way to verify a user’s identity. Many also assume that quicker, selfie-based methods can’t match the same level of security, and thus aren’t suitable for stopping deepfakes or spoof attempts. That’s true for most legacy systems — but not for Candour’s Instant IDV. Candour’s IDV solution is the most secure identity verification in the world, and at the same time it’s almost frictionless.  

Candour’s proprietary technology is built on decades of academic research in machine vision and machine learning. In other words, it’s grounded in real science — not just buzzwords. Candour Face ID has a false acceptance rate (FAR) of 0%, meaning no false identities or deepfakes make it through. This result comes from independent testing by the FIDO Alliance, where Candour achieved the Biometric Requirements v.4 certification — the only selfie-based solution in the world to do so.  

Other independent testing includes the U.S. National Institute of Standards and Technology (NIST), where Candour achieved a Failure to Enroll (FTE) rate of 0%. In practice, this means that across all test scenarios, the technology successfully created a usable biometric template every single time. The result: smoother onboarding and login experiences for users — and higher conversion rates for businesses.  

Many won’t believe it, but reliable, secure, and frictionless selfie-based verification is already here — grounded in real science, certified to prove it, and built for trust.

If you are interested to boost conversion, and make your business more secure and trusted, book a demo from the top corner!